Analytics and conversion optimisation: know what works, then get more of it
We set up tracking you can trust, show you where your enquiries and sales come from, then improve your pages so more visitors take action.
What's included
Everything below is available within a monthly plan or as a one-off project. After your free audit we'll recommend the mix that fits your goals and budget.
Tracking setup
Accurate numbers for every channel.
- Google Analytics 4 setup and audit
- Google Tag Manager
- Form, call, booking and purchase tracking
- Call tracking numbers
- Consent Mode v2 and cookie banner setup
- Google Search Console
Reporting dashboards
One place to see what your marketing produces.
- Looker Studio dashboards
- SEO, ads and email in one view
- Lead source and channel reporting
Conversion research
Find out why visitors leave before acting.
- Heatmaps and session recordings with Microsoft Clarity or Hotjar
- Funnel and drop-off analysis
- On-site surveys
- Landing page and checkout reviews
Testing and optimisation
Change what the evidence says will help, then measure it.
- A/B and split testing
- Headline, offer and call-to-action tests
- Simpler forms and checkouts
- Page speed improvements
- Trust signals: reviews, guarantees and accreditations
How it works
Tracking audit
We check what's tracked, what's missing and whether the numbers can be trusted.
Fix and connect
We set up GA4, Tag Manager, conversions and dashboards so every channel is measured the same way.
Research
Heatmaps, recordings and funnel data show where visitors drop off and why.
Test and improve
We prioritise changes by expected impact, test them and roll out what wins.
Who it's for
Analytics & CRO is a good fit if any of these sound familiar.
You can't tell what's working
Analytics is missing, broken or nobody looks at it.
Traffic without enquiries
Visitors arrive but few get in touch or buy.
Ad spend without clear returns
You need accurate conversions to optimise Google and Meta ads.
Shops with checkout drop-off
Carts are started but not completed.
Questions about analytics & CRO
Something else on your mind? Ask us directly.
What is a good conversion rate?
It varies widely by industry and traffic source. Many service websites turn 2 to 5% of visitors into enquiries; online shops often 1 to 3%. Your own trend matters more than averages.
Do I need a cookie banner for analytics?
In the UK, non-essential cookies such as analytics and advertising cookies generally need consent under PECR. We set up a compliant banner and Google Consent Mode so you keep as much data as possible.
How much traffic do I need for A/B testing?
Reliable A/B tests need a reasonable number of conversions. On lower-traffic sites we use research and best-practice changes instead, then compare before and after.
Can you fix our GA4 tracking?
Yes. Audits often find duplicate tracking, missing conversions or broken events. We fix and document everything.
Works well with
Google Ads & PPC
Google Ads, Microsoft Ads and Shopping campaigns managed against your target cost per lead or return on ad spend.
Web design
Mobile-first websites and landing pages built for speed, search and enquiries, on WordPress, Shopify or custom code.
SEO
Technical fixes, keyword strategy, on-page optimisation and link building that grow organic traffic and enquiries.
Find out what analytics & CRO could do for your business
Book a free consultation. We'll look at your website and competitors and tell you honestly where the opportunities are.