Content marketing that answers your customers' questions first
We research what your customers search for and ask, then write useful content that ranks, earns links and moves readers towards getting in touch.
What's included
Everything below is available within a monthly plan or as a one-off project. After your free audit we'll recommend the mix that fits your goals and budget.
Content strategy
Know what to write, for whom, and why it matters to the business.
- Audit of your existing pages
- Topic and keyword research
- Content gap analysis against competitors
- Editorial calendar
- Detailed briefs for every piece
Writing
Clear writing in your brand voice, checked by a human editor.
- Blog articles and news
- Service and landing pages
- In-depth guides and resources
- Case studies
- Website copy for new sites
- Product and category copy
Optimisation and refresh
Older content often has the quickest wins.
- Updating outdated articles
- Merging overlapping pages
- Better titles and snippets for more clicks
- Internal links to key pages
Trust and authority
Show Google and readers why you're worth listening to.
- Expert input and interviews
- Author profiles and credentials
- Original data and surveys
- Clear sourcing
Distribution
Make each piece work beyond the blog.
- Newsletter versions for email
- Social posts and carousels
- Outreach for links and press coverage
How it works
Research
We study your audience, existing content, search demand and what your competitors rank for.
Plan
A calendar of topics ranked by business value, each with a brief you can review.
Write and publish
Our writers draft, an editor checks, and you approve before anything goes live.
Measure and refresh
We track rankings, traffic and enquiries from each piece and update anything that slips.
Who it's for
Content marketing is a good fit if any of these sound familiar.
Expertise-led businesses
Solicitors, accountants, consultants and clinics where trust wins the work.
B2B and SaaS
Companies with longer sales cycles that need to educate buyers.
Online shops
Brands that want buying guides and comparisons that feed category pages.
Teams without writers
Businesses that know what to say but lack the time to write it.
Questions about content marketing
Something else on your mind? Ask us directly.
Who writes the content?
UK-based writers with experience in your sector, edited by our SEO team. You review and approve everything before it's published.
Do you use AI?
We use AI to speed up research and outlines. Every article is written, fact-checked and edited by a person, because generic AI content rarely ranks or converts.
How many articles do I need?
Quality matters more than volume. For most small businesses, two to four strong pieces a month plus refreshes of existing pages works well.
Can you match our tone of voice?
Yes. We start with a short tone of voice guide based on your existing materials and your feedback.
Works well with
SEO
Technical fixes, keyword strategy, on-page optimisation and link building that grow organic traffic and enquiries.
Email marketing
Email strategy, automated flows and newsletters on Klaviyo, Mailchimp or HubSpot that bring customers back.
Social media marketing
Strategy, content creation, community management and paid social on the platforms your customers use.
Find out what content marketing could do for your business
Book a free consultation. We'll look at your website and competitors and tell you honestly where the opportunities are.